Walmart Offers Multicultural Parents Inclusive Baby Care with Launch of Baby Dove
Walmart Newsroom | August 24, 2021
Walmart is the first major retailer to introduce a multicultural category to address the gap in the market for inclusive baby care. Baby Dove’s new inclusive line of products are designed to meet the specific needs of babies with melanin-rich skin and textured hair, available exclusively at Walmart in-stores and online.
"As a parent of multiracial children, I understand the frustration with the lack of baby care products formulated for little ones whose darker skin and textured hair are more prone to dryness. There was, and has continued to be, a gap in the market for gentle yet effective baby products made specifically for the skin and haircare needs of diverse and multiracial babies, until now." Ralph Clare, VP of Merchandise, Baby, Consumables, Walmart U.S.
Through partnership with Unilever, Walmart delivers a solution for diverse families to better meet the needs of our customers. Baby Dove Melanin-Rich Skin Nourishment products, which include a hypoallergenic wash, hypoallergenic cream and soothing baby oil, are designed to deliver moisturization at every touch point and help prevent baby skin dryness. The Baby Dove Curl Nourishment hair products include a hydrating shampoo, softening conditioner and caring detangler cream to deliver ultra-gentle, nourishment for textured hair.