Walmart Lights Up the Sky with All-New Holiday Drone Light Show
Walmart Corporate News | November 23, 2020
To help families end the year looking up, Walmart is gifting the “Walmart Holiday Drone Light Show,” an all-new magical experience that brings the joy and wonder of the holiday season.
As a free and contactless experience, the drone lightshow will bring holiday songs to life like never before. Nearly 1,000 Intel drones will be launched into the night’s sky. The light show creates three-dimensional seasonal shapes and characters, like snowflakes, reindeer, snowmen and holiday presents, choreographed to classic and modern holiday songs.
“After a particularly tough year, we want to help families end the year looking up. We want customers and communities to enjoy a moment of rest, peace and hope,” William White, chief marketing officer at Walmart, said.
Eight communities across the country will be able to experience the modern light show live when it flies through their town. The event promises a fun and safe family night out. The joy and wonder as the drones paint the sky with holiday cheer can be viewed by all families on a live broadcast of the light show on Walmart’s Facebook, Instagram and TikTok channels on Saturday, Dec. 5.