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Walmart Levels Up Virtual Try-On for Apparel With Be Your Own Model Experience

Walmart | September 15, 2022

Walmart is continuing to make bold moves to establish themselves as a destination for fashion. It started with work over the last few years to expand their assortment of quality, on-trend and accessible apparel and accessories. More recently, it includes prioritizing the creation and introduction of innovative shopping experiences that help customers discover the assortment and enable new and existing customers to shop with confidence.

The acquisition and implementation of the Zeekit virtual try-on platform are a huge part of that strategy. Earlier this year, Walmart introduced the first implementation of the game-changing technology Choose My Model, which was met with terrific customer response.

Today, they're embarking on the next phase of their virtual try-on technology with Be Your Own Model, industry leading technology that brings the in-store fitting room experience to online shoppers. This experience allows customers to use their own photo to better visualize how clothing will look on them, and creates a gamification of shopping that we believe will be very compelling to the customer. Walmart is the first to offer a virtual try-on experience for apparel brands at scale, and it’s the most realistic application I have seen.

Walmart's technology accomplishes this key differentiator with algorithms and intricate machine learning models – techniques originally utilized in developing highly accurate topographic maps – to show how an item of clothing will look on someone. Other experiences typically lay a photo of an item on top of another image, making it appear computer-generated. With Be Your Own Model, a customer sees an ultra-realistic simulation with shadows, fabric draping and where clothing falls on their figure in seconds. For example, a single shirt can come in six different colors, seven different sizes and two sleeve lengths. The technology captures all the variations and shows how they look uniquely on each individual.

Be Your Own Model is currently rolling out to iOS users of the Walmart app. Shortly, iOS users will also be able to take their image in the Walmart app to use the feature on desktop or web. It will be available on Android devices in the coming weeks. Launching this next iteration of virtual try-on technology delivers on their continuous goal of making online shopping an inclusive, engaging and personalized experience that better replicates in-store shopping.

Walmart believes the largest and closest store to their customers is the one in their pockets. With both virtual try-on experiences now live, Walmart continues to offer customers an unparalleled experience that makes it easier to shop for clothes online.

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