Walmart Launches Zeekit Virtual Fitting Room Technology
Walmart | March 2, 2022
Over the past few years, Walmart has successfully been established as a destination for fashion, with an unrelenting focus on expanding their assortment of quality, on-trend and accessible apparel and accessories. Walmart has equally prioritized the introduction of new and innovative shopping experiences that make it easier to shop for clothes online.
Walmart is rolling out Zeekit technology to users of the Walmart app and Walmart.com, starting with the Choose My Model experience. This feature currently offers customers the ability to select from 50 models between 5’2” – 6’0” in height and sizes XS – XXXL. Customers can determine the model who best represents their height, body shape and skin tone to understand how an item will look on them. Walmart will continue to expand thier model selection, with nearly 70 additional model options launching in the weeks ahead to offer an even wider range of sizes, skin tones and hair colors.
Choose My Model is now available on select items across their portfolio of exclusive, elevated brands and private brands, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman. They are also adding national brands, starting with Levi’s and Hanes, and they'll continue to expand to new national brands in the coming months on Walmart.com and Walmart Marketplace. If an item is part of the Zeekit experience, customers will see the prompt to select a model on the item page.
Zeekit was built with a vision to provide every person the chance to see themselves in any item of clothing found online, and that is a vision we share. Our new Choose My Model capability is just the beginning. Walmart is also working to launch a virtual try-on experience for women’s apparel, moving with speed to bring this groundbreaking technology to their customers.