Walmart Launches McClaren Farms -Quality Beef Options and Added Transparency to Customers
Walmart Newsroom | June 1, 2021
Kicking off grilling season, Walmart launches McClaren Farms beef — high-quality beef that will deliver value to shoppers in nearly 500 stores. McClaren Farms is the first launch from Walmart of its end-to-end Angus beef supply chain program. The new innovation also meets heightened demand for added transparency and sustainability.
“The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president of meat at Walmart. With McClaren Farms, the high-quality, all-natural, no-hormones-added Black Angus beef delivers on the added transparency through a collaboration with fourth-generation rancher, Bob McClaren, of Prime Pursuits. The new supply chain model delivering McClaren Farms to customers supports ranchers, by creating steady demand and stability in the marketplace.