Walmart Launches "Hello Bello" - A New Baby Care Line
Forbes, March 4th, 2019
With the help of likable celebrity power couple, Kristen Bell and Dax Shepard, Walmart launches an exclusive line of plant-based baby-care products called "Hello Bello." The line includes products from diapers to detergent and is designed to speak cost-conscious parents who don't want to skimp on value. Products range from $5.64 to $23.94.
With the increasing demand for ingredient transparency, Walmart is hoping "Hello Bello" will secure the shopper loyalty of new parents from infancy to toddler and translate to loyal shoppers in other departments of Walmart.
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