Walmart Launches Exclusive Crafting Brand with Todd Oldham

Retail Dive | May 24, 2021

Walmart is tapping another celebrity to upgrade its product offerings and drive excitement. The retailer launched an exclusive crafting brand, dubbed Smarts & Crafts, with American designer, decorator and author Todd Oldham.

The brand features a 75 piece collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14. Smarts & Crafts' products are designed to be gender-neutral and inspire open-ended play. The products' packaging is also eco-friendly.

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