Walmart Launches ‘Built for Better’ To Help Customers Shop With Purpose

Walmart Newsroom | September 21, 2021

Today, ‘live better’ means more. Living better for consumers is shopping brands and products that align with what matters to them, whether it be healthy foods, clean living or sustainability. Walmart launches Built for Better – an online shopping destination for customers to identify and shop for products that are built better – for them and for the planet.

"Built for Better - For You" Icons highlight items from grocery to beauty, recognizing standards focused on personal well-being, including: Great for You, EWG Verified, Standard 100 by OEKO-TEX, made without parabens and more.

"Built for Better - For the Planet" Icons highlight products with a focus on sustainably sourced and climate conscious products, recognizing more than 30 independent standards including: Energy Star Certified, Rainforest Alliance Certified, Better Cotton Initiative and more.

Customers will be able to learn more about Built for Better and all sustainability work as part of a marketing campaign across multiple channels where they will be directed to the site

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