Walmart Doubles Down on TikTok Shopping, Hosts All-New Live Stream Shopping Event
Walmart Corporate News | March 9, 2021
Back in December, Walmart partnered with TikTok to pioneer innovation for the fastest growing digital community. Bringing a shoppable live stream experience to U.S. TikTok users for the very first time, users enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew TikTok followers by 25%.
With proven success, Walmart will be hosting another live stream shopping event. On Thursday, March 11, at 9 p.m. EST, join the “Spring Shop-Along: Beauty Edition” on the Walmart TikTok channel.
Creators will reveal their favorite Walmart beauty picks and demo their skincare, makeup and hair routines using the items. During the 60-minute interactive tutorial, viewers will be able to shop from an amazing assortment of national, private and Black-owned beauty brands such as NYX, Maybelline, The Lip Bar, Bliss, Kim Kimble and Marc Jacobs fragrances. Viewers will get beauty tips, as well as tutorials on popular trends.
Beyond the entertainment and education, viewers will also find a seamless shopping experience. With the tap on any product pin, viewers can add items to their carts where they can check out during or after the event without leaving the platform.