Walmart and Meredith Corporation Partner To Help Families Answer: ‘What’s for Dinner?'
Walmart Newsroom | September 8, 2021
Walmart announced a cross-platform partnership with Meredith Corporation reaching nearly 95% of women in the U.S., to help millions of families plan and prepare meals faster through AI-powered meal planning, shoppable recipes, visual search, chatbots, and more! The partnership pairs Meredith’s expertise in food content, hyper-local consumer insights and proprietary technology platform with Walmart’s wide customer reach, omnichannel presence, deep product assortment, convenient shopping experience and delivery options.
Through new shoppable ad experiences, customers can meal plan and add recipe ingredients directly to their Walmart online grocery cart for convenient pickup or delivery. “This wide-ranging partnership with Walmart includes first-party data-driven ‘Make It Easy’ and ‘Kid Foodology’ programs, which reimagine the shopping experience with highly personalized content and ad experiences that deliver unparalleled value every step of the way,” said Corbin de Rubertis, senior vice president of Innovation at Meredith.
The first-ever shoppable bookazine filled with editor-curated recipes with “Allrecipes 30 Minute Meals.” Available for sale in September exclusively at Walmart stores, the bookazine will provide another opportunity to bring the shoppable experience to life for consumers, increasing awareness and adoption of the shoppable tools and making their daily lives easier.
With a voice-activated assistant, like Nest Hub, just say “Hey Google, talk to Allrecipes” and search for a recipe by ingredient, keyword or dish name.