Video Game Becomes the Next Interior Decorating Service
National Retail Federation | December 21, 2020
Design Home and Glu Mobile are changing the game as they blur the line of reality and the screen. Design Home caters to the creative players who are able to decorate virtual rooms with products for purchase that could be delivered right to their doorstep.
With upwards of 90 million downloads to date, according to Glu Mobile President and CEO Nick Earl, Design Home has a daily count of over 1 million users this year. Players rate each decorated room and can receive discounts for the products to buy for their real homes.
As people continue to work from home and spend more time in this space, decorating and personalization is an increasing desire. Design Home reinvents the experience of shopping and product trial with their free app.