Ulta Beauty at Target's Coming to Hundreds More Stores in 2022! See How Target is Leveling Up


Target | February 28, 2022


When Ulta Beauty at Target launched last August, Target knew the dynamic partnership was something special. Guests can’t get enough of the incredible prestige assortment and one-of-a-kind shopping experience — not to mention the joy of two amazing rewards programs. The beauty destination continues to perform, driving increased traffic, awareness and loyalty. And today, Target is excited to share there’s even more to love as they plan to add more than 250 Ulta Beauty at Target locations in 2022, building toward 800 total.


The assortment is brimming with 50+ carefully curated skin, makeup and hair care brands including favorites like Too Faced, The Ordinary and Ariana Grande, among others — and there’s more on the way. It’s about bringing guests the very best and making it easier than ever to shop prestige beauty brands you love and discover new ones.


Target is redefining how to shop prestige beauty in stores and on Target.com’s fun, immersive experience, and guests are telling them it’s working. They love that Ulta Beauty at Target helps streamline their day — it's one less stop and offers more brands to shop across skin, hair and makeup. Their partnership is especially appealing to young, diverse Gen Z guests who are super beauty enthusiasts. And, loyalty members are taking advantage of both Target Circle and Ultamate Rewards by linking their accounts to unlock amazing value — and you can, too! 


Shop Ulta Beauty at Target in store, on Target.com, or through Target’s industry-leading fulfillment options — Order Pickup, Drive Up and Same Day Delivery with Shipt — for the best in prestige beauty today.


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