This Year *You* Bring the Meaning to Target’s Holiday Campaign—Here’s A First Look
A Bullseye View | October 30, 2020
While our holiday moments are going to look different from years’ past, Target's marketing campaign is inspired by bringing joy to those who matter most. From embracing new routines to finding ways to preserve holiday traditions—this season is all about what you make of it. Decking the halls with those near and dear and ringing in the New Year—all from the comfort of home.
The soundtrack featured in Target's campaign has a positive melody and powerful message of togetherness, Mary J. Blige’s iconic hit “Real Love. Award-winning Latina artist Anitta put her own spin on the song, which will air with our Spanish language version. Anyone featured in the same scene enjoying special at-home moments is actually part of the same family in real life to keep cast members safe amidst the pandemic.
Watch one of the campaign videos here