This Halloween, Take a Cruise Through Target’s Boo Avenue


A Bullseye View | October 20, 2020


Target’s conjuring up all kinds of creative twists on typical Halloween traditions (treat-filled pumpkin hunts, moonlight mummy bowling and more!), all meant to help you celebrate safely. Their next trick: transforming select Target parking lots across the country into Boo Avenue drive-through experiences. Costumed cars, scary-fun activities and treats all from the comfort of your car.


“At Target, we’re all about bringing joy to our guests’ everyday lives, and now, more than ever, those little moments of pure fun matter big time,” says Rick Gomez, Target executive vice president and chief marketing and digital officer.

Locations listed on Target.com 10 a.m.-1 p.m. on Halloween, suit up in your favorite costume, gather the family and buckle up for a fun ride.


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