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These Winning Designs are Helping Target Reimagine the Plastic Bag

A Bullseye View | February 16, 2021

Target continues to reduce it's footprint on the planet and works to create a better future for all. As a founding partner of the Consortium to Reinvent the Retail Bag, Target and other major retailers like CVS Health and Walmart selected nine cutting-edge potential designs for the retail bag of the future.

Here's an inside look at several of the selected designs -


Sway’s design uses seaweed-derived material that is bio-based and designed to be carbon-negative, meaning it removes carbon from the environment when it’s made rather than adding to it.

Fill It Forward

Fill It Forward’s barcode tags connect existing bags to a mobile application that allows users to track environmental impact, earn rewards, and give back to charitable projects.


Returnity designs and manufactures reusable shipping and delivery bags and boxes for products already on the market and provides the e-commerce and delivery packaging system that powers how these bags and boxes are used.


PlasticFri transforms agricultural waste, non-edible plants and other renewable resources into valuable bio-based, compostable products to replace disposable plastics.

Next steps: The Consortium and founding partners will work with the winners to test the designs for performance, health and safety, recyclability and compostability, and user experience. Maybe even piloting designs at a Target store near you!

Read the full article here

#retail #target #beyondthebag #designchallenge #futureofretail

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