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The Sanctuary Home: Key Trends

Updated: Nov 5, 2020

The Moscoe Group | November 4, 2020

As consumer behavior changes in the ongoing pandemic, we are seeing trends in key categories as individuals stay in their homes. Consumers continue to seek out products providing comfort and relaxation while also bringing in their own twist of hospitality spaces. While working from home, individuals are searching for ergonomic products that will stand the test of time. Once the daytime has passed, the home must transform effortlessly to carry out the remaining of the day including trending craft kits. Going into the winter season, consumers are also looking to extend outdoor living through the colder months with luxury-inspired solutions.

Key categories to watch

  • Standing and lap desks

  • Candles

  • Floor cushions

  • Daybeds

  • Cocktail trolleys and home bars

  • Storage solutions

  • Crochet and sewing kits

  • Weatherproof sofas

  • Entertainment tech

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