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The Children's Place Launches PJ Place, a New Sleepwear Lifestyle Brand, Star-Studded Campaign


Cision PR Newswire | October 12, 2022


The Children's Place, the largest pure-play children's specialty retailer in North America, announced the launch of PJ Place, the ultimate sleepwear destination. This new sleepwear lifestyle brand is targeted towards Millennial and Gen Z audiences and showcases an inspirational and diverse group of entrepreneurs, celebrities and influencers, including Khloé Kardashian, Kris Jenner, CEO of Être Girls, Illana Raia, TV personality, Tyler Cameron, The Toast podcast hosts Claudia and Jackie Oshry, TikTok stars, Rod Thill and Erika Priscilla.


Jane Elfers, President and CEO said, "We have a leadership position in kids sleepwear and over the past few years our adult sleepwear business has grown exponentially. While our current adult sleepwear assortment focuses almost exclusively on matching family looks, we recognized we had an opportunity to expand our adult sleepwear assortments to appeal directly to the Millennial and Gen Z customer by introducing new fabrics, silhouettes and a touch of whimsy. In addition to being a significant market share opportunity within the growing adult sleepwear category, PJ Place will allow a new generation of young Millennials and Gen Z customers to engage with us and build relationships long before they become parents. This provides us with the opportunity to maintain and retain these relationships and eventually migrate these future parents to our stable of Children's brands."


The new PJ Place women's and men's collections include plush pajama sets, loungewear styles, robes, thermal sets, fashion tees, cushy slippers, buttery soft socks, and so much more. Made with comfortable 'live in all day' fabrics with modern design details, PJ Place's fun, fashionable and festive sleepwear styles are perfect for every day cozy and make great gifts for the upcoming holidays.


PJ Place's first-ever collection is now available for purchase exclusively on www.pjplace.com with price points ranging from $10.95 - $69.95. For further information on PJ Place and the must have collection of cozy pajamas and sleepwear, please follow @PJPlace on Instagram, Facebook and TikTok. For further information on The Children's Place and its stable of brands, please visit www.thechildrensplace.com and follow @ChildrensPlace on Instagram, Facebook, and TikTok.


PJ Place is the newest addition to The Children's Place stable of brands. PJ Place is the ultimate sleepwear destination targeted towards the Millennial and Gen Z customer with sleepwear and loungewear products ranging from matching pajama sets, thermal sets, graphic sleep tees, cozy slippers, sleep accessories and so much more. PJ Place offers fun, fashionable and festive sleepwear designed with comfort top of mind. PJ Place is available exclusively on www.pjplace.com.


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