Target to Add DTC Pet and Homewares Brands In Stores


Retail Dive | June 23, 2021


As Target refines its assortment with up-and-coming brands and new private labels, the big-box retailer has partnered with two more DTC brands: Jinx, a dog wellness startup, and Stojo, a sustainable homewares brand.


Jinx currently has partnerships with Petco and Rover online, but Target is the pet wellness brand's first brick-and-mortar partner, in Target stores on Monday,


Stojo is debuting in Target stores and on its website on July 1. The brand touted that the launch coincides with "Plastic-Free July," a month-long event focused on decreasing the use of single-use plastic. Target will feature Stojo's bowl, box, cups and bottle, and will also get exclusives on Stojo's aquamarine colorway and the company's sandwich box, which will be restocked on Stojo's DTC site later in the summer.


For both Stojo and Jinx, the Target collaborations will be the brands' first physical retail partnership with a big-box retailer. For Target, the two brands are part of a long list of partnerships with up-and-comers as the retailer seeks to build out a unique assortment.


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