Target’s Newest Owned Brand is About to Become Your Favorite Indulgence


A Bullseye View | March 9, 2021


Ready to treat yourself and try something new? Target is launching another incredible Target owned brand — and this one is savory and sweet. Favorite Day, Target's new food and beverage brand is designed to help you make time for delicious moments, rolling out on April 5th.


More than 700 high-quality, carefully crafted items will be offered in the 2 product lines. Favorite Day Bakery, offers a delicious variety of assorted baked goods including cupcakes and breads; and Favorite Day Gourmet, a collection of decadent, high-quality ice creams, and baked goods. With an only-at-Target value, everything is under $15 and most Favorite Day finds will be available via Target’s safe, convenient same-day services.


“Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter and continues to differentiate Target’s owned brand portfolio.” says Rick Gomez, executive vice president and chief food and beverage officer, Target.


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