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Target's New Leadership Changes

Adweek | February 16, 2021

Target announced a series of leadership changes, including 14-year company veteran Cara Sylvester as its new chief marketing and digital officer.

Sylvester, who also assumes the title of executive vice president, has held a number of buyer roles at Target, most recently as senior vice president of merchandising for home. As CMO, Sylvester will be responsible for expanding Target’s loyalty program and in-house media company.

Current chief marketing, digital and strategy officer Rick Gomez, will take on a new role as executive vice president and chief food and beverage officer. As CMO, Gomez helped deepen relationships with customers, including the launch of the Target Circle loyalty program.

Additional leadership changes include Christina Hennington, who will take on the new role of chief growth officer, overseeing merchandising. Jill Sando will assume lead buyer for Target’s hardlines in addition to continuing as a buyer for softlines. Finally, Katie Boylan has been promoted to executive vice president and chief communications officer, overseeing corporate responsibility.

“The changes we’re announcing create new opportunities for key leaders to bring their knowledge and experiences to different areas of the business,” said Target CEO Brian Cornell.

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