Target’s New Holiday Marketing Campaign Brings Everyday Joy This Season


A Bullseye View | November 1, 2021


Target's committed to helping all families discover the joy of everyday life. This holiday even more guests than ever before see themselves in Target ads. Building on Target's campaign “What We Value Most Shouldn’t Cost More,” its holiday marketing features a remake of The Emotions’ song “Best of My Love” by the Black Pumas with Sofia Reyes.


“We know everyone celebrates the holidays a little differently, from longstanding family traditions to unique celebrations created with new friends, and everything in between,” says Cara Sylvester, chief marketing and digital officer, Target. “Regardless of how guests choose to celebrate, we believe that connection and community are universal, and this year’s holiday campaign provides an opportunity for Target to connect with all of our guests.”


Target’s commitment to diversity and inclusivity extends to the teams behind the lens. With media agency, Essence, Target significantly increased spending with diverse media partners to ensure its work reaches all guests. These efforts help better reflect the lived experiences of diverse guests and team members, advancing inclusion and equity in the advertising industry.


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