Target’s Inclusive Costumes are Back with *Double* the Halloween Fun


A Bullseye View | July 13, 2020


Last year, Target introduced Hyde & EEK! Boutique costumes designed with all kids in mind. The affordable adaptive and sensory-friendly creations brought spooky vibes, sparkles, smiles—and moments of joy—to kids (and plenty of parents) all around the country. Now, we’re making Halloween even more inclusive by doubling our costume options—and adding designs for the grown-ups, too


“Whether you’re simply getting dressed every day or dressing up for special moments like Halloween, everyone deserves to feel included and celebrated,” says Julie Guggemos, Target’s senior vice president and chief design officer. “And at Target, we know that great, inclusive design makes all the difference. That’s why we’re continuing to invest in Cat & Jack adaptive apparel, Pillowfort sensory-friendly home goods and more and creating twice as many practical, affordable, super cute costumes that invite all guests to make their own Halloween memories.”


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