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Target’s Bringing the Outdoors in with this Lush New Partnership

A Bullseye View | April 27, 2021

Something big is about to bloom: Hilton Carter for Target, a new, Spring collection from plant enthusiast and interior stylist Hilton Carter. Highlighting Hilton’s modern and approachable style, the collection includes a variety of plants, pots, terrariums and tools that make plant parenthood stylish and easy, bringing the outdoors in.

“Our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on have increased by more than 300% over the last year — a clear indicator that guests want to bring some of the outdoors inside to brighten up their space,” says Jill Sando, Target's executive vice president and chief merchandising officer.

With over 64 products arriving May 14th (mostly $30 and under), you will soon be able to build your very own affordable, interior oasis.

Read the full article here

#retail #target #partnerships #limitedcollection #plantparenthood #pandemictrends

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