Target’s Beauty Assortment Just Got *Even Better* with Nearly 40 New Brands


Target | February 4, 2022


Target just introduced nearly 40 new beauty brands, including clean and Black-owned brands that give you more ways than ever to lose track of time shopping in the beauty aisles or on Target.com. Half of the new brands are exclusive to Target, with hundreds of new hair, nail, makeup, skincare, bath and body options to help you feel and look a-maz-ing. With most items $10 or less, Target can’t think of a more affordable, convenient way to try out the latest trends and products and find new favorites.


Target’s newest beauty finds feature 20 Black-owned or -founded brands — and nearly all of the new products meet Target's Clean standards for ingredient transparency. It’s a win-win and real progress toward Target's commitment to spend $2 billion with Black-owned businesses by 2025 and add more Black-owned brands to our assortment. In beauty brands alone, Target has upped their Black-owned and -founded assortment by 65% since 2020. With new additions like GlowRx, Thread, Kyutee, Pink Lipps, G.L.A.M., and more, Target leads the industry with 70+ Black-owned or Black-founded brands in stores and online. The newest assortment will also include recent graduates from Target's Takeoff accelerator program, including Frederick Benjamin, Sassy Hair, Undefined Beauty and more. Whether it's skincare, cosmetics, nails or bath, there’s something for everyone.


Clean beauty is a priority for Target's guests and for Target. This month their adding thousands of products from new and current brands that meet Target's Clean standards for ingredient transparency and the clean beauty assortment now totals more than 8,000 products. New, exclusive beauty brands like Love Seen, Pure Culture, Skinsei and more are part of their ever-growing list of clean brands, giving guests more options than ever. Targets commitment to ingredient transparency supports their sustainability strategy, Target Forward. As part of this commitment, they recently announced Target’s Building Blocks for Better Products (B3P) program — just one example of how Target's using their size and scale to help small businesses and entrepreneurs create clean beauty and personal care products.


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