Target's All in Motion’s Success Credited to Target Guests


A Bullseye View | February 8, 2021


Target's, owned brand All in Motion became a billion-dollar brand in just one year since launching. As people started spending more time at home than ever before, activewear and loungewear became family go-to’s. The activewear brand gave an inclusive and sustainable solution just when comfort and value was (and still is) so important.


“Our owned brands are truly a differentiator for Target, and in its first year, All in Motion stood out in the marketplace, providing guests incredible activewear and sporting goods for whatever their daily lives bring — at an only-at-Target value,” says Jill Sando, executive vice president and chief merchandising officer, style and owned brands, Target. “We’re proud that our brands are meeting guests’ evolving needs and sparking moments of daily comfort and joy for the entire family when they need it most.”


Guests gave insight to Target's in-house design team to create the stand-up brand featuring products for errands to exercise. Continuing to improve and expand the brand, the Seamless collection just launched last month!


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