Target Pays Homage to Dayton's Through New Clothing Line

Updated: Feb 5


Star Tribune, January 22nd, 2020


Spotted on All in Motion, Target's new athleticwear brand, is a nod to Dayton's - the predecessor to what is now Target. Sharing a logo that was commonly used in the department store chain over 50 years ago, All in Motion sees the logo as an opportunity to express "forward movement" and create energy while also paying homage to its parent brand.

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