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Target Opened 23 New Stores in 2022 — Here’s How They *Are Set Apart*

Target | January 10, 2023

Design and location plus ease, inspiration and relevance: Target has a proven strategy to build stores that work in and for the community. Target set that formula in motion across a variety of neighborhoods and building footprints in 2022, from Wyoming to Florida, city centers to suburban hubs. The result? They opened 23 new locations that will allow Target to elevate the shopping experience for more than 2 million guests for years to come.

Of course, each store’s journey from planning to grand opening is steered by hundreds of Target team members across multiple departments who have the guests’ needs in sharp focus. Judging from the newest additions across more than a dozen states, they hit their target. Let’s take a closer look.

Complete the space

Each new Target store fits into a community like a puzzle piece, filling its needs while fitting in with its vibe. While Target's new locations elevate the in-store experience, they also embrace the neighborhood spirit. They've continued to connect with Target communities through design in 2022, from the electronic flick of Bullseye’s tail at their store in New York City’s Times Square to the corrugated steel cladding of their small-format site in Los Angeles’ hip Silver Lake area.

Deliver on convenience

Like the hub of a wheel, each new store and its team members not only support the local community. They also help Target move — getting goods when and where guests need them, however they want to shop. This includes same-day services like Order Pickup and Drive Up for guests who want it delivered straight to their car.

And with their evolution toward creating larger stores — see their newly built and nearly 150,000-square-foot location in Katy, Texas, for a glimpse of what’s to come — Target is supercharging its store-driven growth strategy. With a footprint about 20% larger than the current chain average, Katy Elyson site features a backroom fulfillment area that's five times larger than stores of similar size, providing even more room for delivering online orders through the same-day services. The next step in delivering an incredible shopping experience: their supply chain network of sortation centers, where team members take orders packed in stores and sort them efficiently for local delivery. In early 2023, they will have nine of these facilities across the country — including new locations in Chicago and Denver— ensuring even faster delivery times for guests.

Go team

Behind each new Target is a group of dedicated team members spanning multiple departments — new stores, real estate, construction, store experience marketing and operations, and many more — who work together to ensure a successful grand opening. Whatever the challenge, the entire stores team stays on top of it, with their team members in the field working tirelessly toward opening the doors and welcoming guests. Leave it to Team Target to go above and beyond the box.

Read the full article here

#target #newstores #retail

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