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Target Moves Black Friday Up To Early October

Forbes | October 4, 2022

Promoting holiday sales well before Thanksgiving is now just business as usual. Such is the case for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running from October 6 to October 8.

The retailer said it will offer “hundreds of thousands of incredible deals” and that it would extend its holiday price match guarantee from the first day of the Deal Days promotion through December 24.

“The holidays are a treasured time when our guests come together with family and friends to celebrate the joy of the season, and we’re here to make that as easy as possible for them to enjoy,” Christina Hennington, executive vice president and chief growth officer, Target, said in a statement. “That’s why we’re rolling out deals earlier than ever and ensuring our team is ready to help our guests shop when and how they want. Throughout the season, guests will discover new and differentiated items for gifting and gathering, including only-at-Target owned brands and must-have national brands, and they can expect great deals and everyday low prices at every turn for an unmatched holiday shopping experience.”

Target is supporting its holiday efforts with plans to add up to 100,000 seasonal workers to its payroll. It hired around 130,000 seasonal employees in 2021, CNBC reports. The retailer, which fulfills more than 95 percent of its online orders, will put its new associates to work in stocking and organizing stores, packing and shipping online purchases, assisting customers in stores and handling pickup duties in-store and curbside (Drive Up).

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