Target is Stepping up in Style, with a New, First-of-its-Kind Target Owned Brand, Future Collective
Target | September 9, 2022
Looking for fashion inspiration this fall — and beyond? Target has you covered. Introducing Future Collective — a new, first-of-its-kind Target owned brand coming to select stores and Target.com on Sept. 11. Target’s well-known as a destination for accessible design and a portfolio of owned, exclusive and national brands. (They just launched Houston White x Target, another exclusive, fashion-forward brand.) Now their upping the style game even more with Future Collective, featuring collections co-designed with a rotating roster of style and cultural influencers with diverse points of view in fashion.
The goal? Capture each influencer’s unique style and personality and bring it straight to Target's fashion-conscious guests. Each influencer’s collection will share a new style story and aesthetic, providing on-trend options — all at a value you’ll only find at Target. (Stay tuned — two more influencer partnerships are coming within the first year of this brand’s launch.)
Target's kicking things off with their first Future Collective design partner Kahlana Barfield Brown, former InStyle editor turned style expert — and longtime member of the Target family. One of Target's first collaborations with Kahlana was on their Black Beyond Measure campaign, which highlighted the importance and rich history of historically Black colleges and universities, or HBCUs. Target's current collab with Kahlana is another way they're advancing to REACH commitment.)
Known for her streetwear-inspired looks and unique spin on the classics, Kahlana and Target co-designed a timeless yet elevated collection that draws inspiration from Kahlana’s (enviable) closet and personal fashion formula. “Designing this Future Collective collection really started with the essentials — great denim, bodysuits, blazers, jackets and pants that feel classic but versatile,” she says. “I wanted these pieces to stand the test of time while still having cool details and silhouettes.” From the outset, Kahlana and the Target design team felt it was important to make the collection work for every body and feel amazing for women of every shape and size — and budget. All 120 items are available in an inclusive size range of XXS-4X (in stores and on Target.com), with most items under $35.