Target Expands Its Commitment to Inclusivity with Post-Mastectomy Swimwear

Updated: May 14


A Bullseye View | May 8, 2020


Year after year, Target strives to release swimwear that helps guests feel amazing in their own skin. Now, the retailer is expanding its assortment to include even more guests with a 13-piece swim collection designed for guests who have undergone mastectomy surgery. As part of the Target-exclusive Kona Sol brand, the suits are modern, stylish and available at a value guests won’t find anywhere else.


The new swimwear collection was developed by Target's internal owned brand technical design team to be stylish and functional. Each piece can be worn with or without prosthetics, depending on preference. But either way, they are designed to fit properly and provide the comfort needed. As a result, guests can expect the assortment of bikinis, tankinis and one-piece suits to have features like:

  • Pockets designed for easy prosthetic insertion and secure cup positioning

  • Non-prosthetic removable cups for modesty, shaping or to wear without the prosthesis

  • Stylish details and flexible fits that seamlessly hide lines created by the prosthesis

  • Higher necklines and armholes that provide irritant-free coverage in all the right places

  • Soft lining that provides comfort and protection

  • Adjustable straps that keep everything comfortably fastened—and correctly fitted



The Kona Sol post-mastectomy collection is now available to shop exclusively on Target.com ranging from $19.99 to $39.99 and in sizes ranging from XS-XL.


Read the full article here.


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