Target, DTC Backpack Brand State Bags Team Up for Back to School


Retail Dive | August 9, 2021


As back-to-school shopping begins, consumers have another digital native brand available to them in physical retail. Brooklyn-born backpack brand State Bags is now available in Target locations. State bags will be launching an exclusive collection at 600 Target stores with prices ranging from $50 for backpacks and $20 for lunchboxes.


State Bags was founded by Jacq and Scot Tatelman — a husband and wife "on a mission to make beautiful, well-made products while using the power of business to give back and work to shift narratives around social injustices". For every bag purchased from the brand, State Bags will support American children and families in need through initiatives like donating "fully-packed" backpacks at its bag drop rallies.


Over the past year, State Bags saw 200% year-over-year growth during the back-to-school selling period. Last year, it also grew its back-to-school business by 45% year-over-year. Despite the business' growth online, State Bags said partnerships like that of Target allow the brand to participate in retail transactions and reach new customers.


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