Target Clean Icon Simplifies Shopping


A Bullseye View, March 12, 2019


Target Clean is the new visual icon that represents products formulated without a group of commonly unwanted chemicals. The symbol will be featured in Household Essentials, Beauty and Personal Care and Baby and will identify products formulated without specific chemicals which vary based on the product category. The Target Clean symbol will debut on Target.com product pages this month and in stores in April.


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