Target Celebrates 2022 Women’s History Month with ‘My Womanhood’ Campaign


Target | March 10, 2022


Happy Women’s History Month — a time to celebrate the courage and accomplishments of the trailblazing women of the past while amplifying the voices of women today. At Target, they're centering celebrations on the theme of “My Womanhood,” with team members sharing their personal journeys of womanhood and what it means to them. And for Target guests, they're putting female creators in the spotlight with an assortment of exclusive tees and a digital experience that supports and celebrates women this month and beyond.


You can shop a limited-time assortment of tees that include designs by artist Brooke Fischer of the Creative Action Network and artists Ana Galvañ, Nicole Miles and Martina Paukova of The Rebel Girls — all motivated by the courage and spirit of the remarkable women who came before them. To make it easier to recognize and support women entrepreneurs, Target is bringing back “women-owned” badge online, designated by their longtime partner Women’s Business Enterprise National Council (WBENC). The partnership also helps Target provide education through the Women Owned in Retail program (Target’s the founding sponsor).


It's all part of their ongoing diversity, equity and inclusion goals to build equity at all levels across Target's business. This week, they shared progress on these goals from 2019-2021 — including increasing women in leadership positions by 17%, with half their leadership team and over 58% of team members identifying as female and more than half of our nearly 1,900 stores run by women. And since 2019, Target doubled the promotion rate of women of color to senior positions, creating even more meaningful pathways for women to grow their careers at the Bullseye.


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