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Target and Levi Strauss & Co. Level Up with Limited-Edition Lifestyle Collab

A Bullseye View | January 26, 2021

Target and Levi Strauss & Co. are taking their decade-long partnership to the next level. The partnership began with with the introduction of the DENIZEN from Levi’s value denim brand in 2011 and expanded in 2019 when Levi’s Red Tab at Target launched.

Now introducing... Levi’s for Target. More than 100 items crafted mindful of durability and sustainability, including home, pets and apparel and accessories products that are all landing just in time for a spring refresh on February 28. Sustainability-focused items feature recycled glass, Fair Trade USA, GOODWEAVE and FSC Wood certifications.

“Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.” - Jill Sando, executive vice president and chief merchandising officer at Target

Read the full article here

#retail #target #levis #partnerships #collaborations

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