Target and Chipotle are Watching TikTok Video Resumes to Find Workers


Retail Wire | July 13, 2021


TikTok is piloting a program, “TikTok Resumes,” that lets its users apply for jobs on video. Approximately three dozen companies are taking part in the pilot, including Chipotle, Target and Shopify. TikTok users are encouraged to create video resumes that “creatively and authentically showcase their skillsets and experiences.” Candidates then peruse job listings and submit videos for posted jobs with the #TikTokResumes hashtag. The site includes examples of video resumes and profiles of TikTok creators who create career- or job-related content.


Short, easy-to-use creative content has created new ways to discover talent and career opportunities. EMarketer predicted in May that TikTok would surpass Instagram in total Gen-Z users in the U.S. by the end of 2021. Only 19.3 percent of Linkedin users are between the ages of 18 to 24.


The pilot launches amid a nationwide labor shortage. Available jobs include a few seemingly suited for video introductions, a position with All Recipes for on-camera talent and a social producer job with Popsugar. Target is looking for warehouse workers and Chipotle is looking for restaurant staff.


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