Take Pride! Here’s How Target’s Recognizing Pride Month
A Bullseye View | June 2, 2021
It’s Pride Month: a time of affirmation and solidarity with the LGBTQIA+ community and a chance to reflect while seeking out joy together. From partnerships to sharing stories of self-discovery, Target commits to helping guests, team members and communities observe Pride.
This year’s Pride assortment is Target's largest yet, with over 150 inclusive products available in all stores and on Target.com. The marketing campaign, created by Target Creative featuring young-adult author Leah Johnson, is all about celebrating stories of affirmation. The campaign showcases people being their authentic selves by letting their unique style shine, and highlights the diverse community.
Target's ongoing partnerships locally and nationally include supporting GLSEN, Human Rights Campaign and Out & Equal with donations and volunteer hours from team members. And at Target, the Pride+ Business Council, a team member resource group, creates opportunities for team members including virtual events and resources for education and allyship.