Store Concept of the Year: Nordstrom Local
Updated: Feb 5
Retail Dive, December 9, 2019
Retail Dive announces Nordstrom Local as its Store Concept of the Year. With the department store category often feeling stagnant, Nordstrom Local stands out from the pack as the department store's merchandise-free concept store. Although the concept functions similarly to a direct-to-consumer showroom, the Local differentiates itself by combining Nordstrom's core value proposition of service with an experiential element. The store has five locations located in New York and Los Angeles and offer three core services: online order pickup and return, alterations, and style advise and tailoring services. Additional services, like gift wrapping, may be available and differ by location.