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Stepping Into Personal Care, Blueland Launches Refillable Body Wash


Retail Dive | May 17,2022


Blueland has been in a growth mindset the past year, as the company has raised a total of $35 million in capital as of February and expanded into in-store retail through a partnership with The Container Store. Deciding to move into personal care isn’t necessarily a surprise, with the industry’s revenue expected to amount to nearly $88 billion in 2022.


The DTC company launched in 2019 to provide more sustainable alternatives to cleaning products using single-use plastic. It reports having diverted over 1 billion single-use plastic bottles from landfills and oceans.


The company says a reason for creating the powder-to-gel body wash, instead of being a liquid from the onset, is to avoid the heavy shipping weights that have larger carbon emissions, according to a company blog post.


When announcing its latest funding, the company also indicated it would be expanding its retail presence. Digital-first brands like Blueland are pushing to offer brick-and-mortar shopping options for customers, such as Savage X Fenty most recently announcing plans to open six new stores. With Blueland’s newest product launch, they also offered an in-person opportunity in New York City last week for customers to swap their old or current body wash bottles for the brand’s body wash.


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