Spring’s Here — and So Is Target’s New Installment of The Designer Dress Collection


A Bullseye View | April 19, 2021


Target's Designer Dress Collection is back! This time bringing together designers, Christopher John Rogers, ALEXIS and RIXO, more than 70 original and affordable dresses will be available in bold, bright patterns and statement silhouettes. The limited edition collection is Target’s most size-inclusive one yet, with sizes ranging from XXS-4X. Prices range from $40-$60 and can be purchased on Target.com and in select stores this spring.


Each collection represents the individual spirit and artistry of each designer’s core brand. For Christopher John Rogers and his self-named fashion brand, guests will recognize statement-making styles and patterns that encourage each wearer to celebrate self-expression. For ALEXIS, created by Alexis Barbara Isaias, that means effortless, on the-go-pieces inspired by her world travels. Finally, best friends Orlagh McCloskey and Henrietta Rix of RIXO have created dresses that feature flattering silhouettes and eye-catching prints, all inspired by the duo’s love of vintage.


“For more than 20 years, Target has partnered with some of the biggest names in the industry and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today,” says Jill Sando, executive vice president and chief merchandising officer, Target.


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