Sam’s Club and Walmart To Launch First Eyewear Collection Created by the Legendary Elton John
Walmart Newsroom | November 1, 2021
Elton John Eyewear, a new line of stylish, accessible eyewear, is launching at Sam’s Club and Walmart. Elton John collaborated closely with the retailers on the development of the brand, with each pair inspired by his iconic style and famed music career.
“Elton John Eyewear celebrates confidence, self-expression and authenticity,” said Elton.
The eyewear line supports the mission of the Elton John AIDS Foundation. Walmart Inc. will donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation to increase HIV education and awareness and encourage individuals to take the first steps toward a healthier future.
The Foundations Collection includes 60 frames in total: 36 frames that are unique to Sam’s Club and 24 frames that are unique to Walmart. The frames will retail between $95-$100 and are available in prescription, non-prescription, sun and reader categories.