Retailers Betting on Bricks-and-Mortar


National Retail Federation | December 23, 2020


As the global pandemic continues, shoppers have stayed home and e-commerce volume has skyrocketed. Despite what it seems, a number of retailers are still expanding bricks-and-mortar environments. These retailers are working hard to understand what performance they can expect and how online and bricks-and-mortar operations complement each other.


Swiss running shoe brand On opened its first owned retail property in New York’s NoHo neighborhood. Its technological concept includes a wall with hundreds of depth cameras and sensors that gauges a user’s running style and scan their foot shape.


Men’s Wearhouse has unveiled a new store concept that features enhanced digital and interactive technology such as hands-free fitting and measurement.


Dollar General announced a new concept called “Popshelf,” focused on seasonal, home décor and beauty products, as well as cleaning supplies and party goods; most products $5 or less. Plans called for the retailer to open 30 stores by the end of 2021.


Kohl’s announced a new framework designed to increase gross volume through a focus on active and casual wear, increased personalization of its loyalty and rewards programs, and enhanced omnichannel capabilities. Kohl’s later announced its strategic partnership with Sephora. “Sephora at Kohl’s” beauty departments will be placed at the front of selected Kohl’s stores. The first 200 locations are scheduled to open in fall 2021.


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