Retail Therapy: Lush UAE Develops a Product to Make Hand Washing a Breeze


Retail Dive | June 26, 2020


This week, Lush created a soap to help making hand washing for the recommended amount of time easier.


"We've all heard how you're supposed to wash your hands for at least 30 seconds but in practice that's a lot more difficult to do than it sounds. Most people just assume that means they need to wash their hands for a little longer than usual, but ‘usual' for most people generally means five seconds or less," Fadi Yaish, founder and chief creative officer of ‿ and us, said in a statement.


To help make washing your hands for the recommended amount of time even easier, Lush United Arab Emirates created a new product, a "30-second soap." The product is designed to dissolve in 30 seconds after vigorous use and provides "users with a practical, educational demonstration of proper hand washing timings to keep both themselves and others safe," the company said.


Deliveroo and Lush will distribute the soap for free across Dubai in addition to making it available through its website.


Other forms of retail therapy during this pandemic are meeting consumers needs in creative ways. Domino's launched a Rain Check Registry for couples whose plans have been altered by the pandemic and Truly hard seltzer partnered with Tipsy Scoop, a liquor-infused ice cream brand to infuse a new line of sorbet flavors


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