Retail Therapy: Estée Lauder Teams with NASA and Taco Bell Re-thinks Gifting and More!

Updated: Oct 7


Retail Dive | October 2, 2020

Estée Lauder's $130K moon shot Estée Lauder presents a partnership that absolutely blew our minds. The beauty brand teamed up with NASA to send up to 10 bottles of its new Advanced Night Repair serum to space. The product will be photographed in the space station's cupola window and is part of NASA's "efforts to enable commercial activities at the space station". Space Commerce Matters, the beauty brand's partner for this project, is expected to reimburse NASA $128,136, for the serum to board a Northrop Grumman Cygnus resupply spacecraft soon to be launched.

Dolly Parton brings holiday joy to Williams Sonoma Williams Sonoma launched a line with everyone's favorite gal, Dolly Parton. The collection features products inspired by the singer's own holiday traditions, including her signature sugar cookie mix ($16.95), a cookie baking kit ($29.95), guitar-shaped cookies ($10.95 for two) and a shortbread log cabin inspired by her childhood home ($129.95).

Taco Bell helps consumers give the gift everyone wants Taco Bell is launching "Taco Gifter," an e-service that allows people to send others tacos. The service launches this Sunday, but will be around all year on Taco Bell's app and website. "BFFs can now console taco-loving friends whose favorite show was just cancelled, celebrate a half-birthday, or thank someone for noticing a new haircut."

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