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Reimagining Macy’s Thanksgiving Day Parade

National Retail Federation | November 12, 2020

Thanksgiving Day

Turkey is roasting and the meal is being prepped. The sights and smells fill the room along with the iconic sound of the Macy’s Thanksgiving Day Parade on the TV.

How does this look in 2020?

Susan Tercero, executive producer of the Macy’s Thanksgiving Day Parade, shares "The good news for everybody accustomed to watching the parade at home, is that it’s going to look and feel very similar. There are some pieces that we will record a bit earlier, but a majority will be live. Obviously, there will be a lot less people on the street, but there will be marchers — just fewer of them. We’re not going to have the high school marching bands; they’ve been deferred to 2021. In their place, we’ve reached out to some other New York-based cultural events and parades that got cancelled this year and we've offered them a place within our broadcast."

Making this traditional day meaningful and safe is of top priority. Tercero says, "The final thing I’d add is our intention to give back. This parade is our gift to not only New York City but to the entire country, and now more than ever, it’s important for us to do that. We hope that upholding this tradition will bring a measure of joy on Thanksgiving morning."

Read the full article here

#retail #holiday #traditions #covid19 #thanksgiving

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