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Ralph Lauren Teams up with Snapchat for Virtual Styles

National Retail Federation | September 24, 2020

Ralph Lauren announces a long-term global partnership with Snap's Bitmoji to introduce virtual branded style inspired by real — and shoppable — Ralph Lauren looks.

Alice Delahunt, Ralph Lauren’s chief digital officer, says with the company’s reputation as a global leader within the luxury fashion space, they felt inspired to “explore disruptive ways to tell our brand’s story, drive social commerce and engage with a new generation in an authentic and empowering way.”

The Ralph Lauren X Bitmoji Collection launched with 12 iconic mix-and-match looks, six for men and six for women. Snapchatters can dress their Bitmojis according to personal style, whether that means a striped rugby shirt, a vibrant track jacket or even a double-breasted blazer.

Ralph Lauren reports availability for purchase through the company’s website and select Ralph Lauren bricks-and-mortar stores.

Read the full article here

#retail #partnerships #genz #technology

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