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Purple Rolls Out Adjustable Pillow

Updated: Mar 14, 2019

Retail Dive, February 21st, 2019

Since its founding in 2015, Purple, a direct-to-consumer company, has expanded its offering from mattresses to pillows, bamboo sheets and pet beds. Most recently, Purple has released a new adjustable pillow that allows users to adjust between a soft and a firm feel that retails for $49. Not only adjustable, the new plush pillow features cooling nylon, moisture-wicking technology and "smart fluff" (interlocking poly-fiber balls giving users more support).

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