Pottery Barn Launches Accessible Home Collection
Retail Dive | July 25, 2022
Pottery Barn’s launch of The Accessible Home collection was rooted in inclusive design, the company said in its announcement.
“In our ongoing commitment to enhance the quality of lives at home we’re excited to now better serve our customers’ specific needs with The Accessible Home,” Marta Benson, Pottery Barn president, said in a statement. “Our mission is to incorporate accessibility into everything we do — providing beautiful, thoughtful design that makes a home a more comfortable place for everyone.”
The Williams-Sonoma brand said in its announcement that it is the first luxury home company to offer a collection in these categories with accessibility in mind. Pieces in the collection include some of Pottery Barn’s most popular styles, including the Clarence Vanity and Pacific Desk.
Retailers in recent years have increasingly developed products with greater accessibility. Target, Zappos and Tommy Hilfiger have launched collections for adaptive apparel — a market expected to reach $54.8 billion in the U.S. alone by 2023, according to a 2019 Coresight Research report.