Pottery Barn Kids, Lego Partner on Home Collection
Retail Dive | January 11, 2022
Pottery Barn Kids is kicking off the new year with the debut of a product line with beloved toy brand Lego. The collection was designed in partnership with the Lego Group and is meant to bring "an artistic interpretation of the Lego brand's beloved icons and colorful bricks to children's home furnishings for the first time," per Pottery Barn Kids.
Lego has partnered with a number of retailers over the years, most recently with Target during the 2021 holiday season. That tie-up produced nearly 300 products, most of which were under $30 and featured items including household goods, toys, apparel and pet products. The company also announced a multi-year partnership with athletic retailer Adidas in 2020 and a collaboration with Ikea on a storage solution that same year.
Williams-Sonoma brands Pottery Barn Kids and Pottery Barn Teen reported $316 million in net revenue in the company's third quarter, a 13.7% increase year over year. The brands, which report their combined results in earnings, also saw a 16.9% rise in comp revenue growth over the same quarter in 2020. "With this collection, we've created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home."