Poshmark and Snapchat Team Up on Social Shopping Experience
Retail Dive | May 20, 2021
Snap has partnered with Poshmark to create a new social shopping experience in the Snapchat app. With Poshmark Mini, users can browse curated products, attend Posh Parties and shop top-selling brands without leaving Snapchat.
Given Snapchat's popularity among users aged 13 to 24, Poshmark is hoping the Poshmark Mini collaboration will introduce the resale platform to Gen Z consumers. Poshmark also noted that its users engaged in 30 billion social interactions, meaning browsing, shopping, buying, selling and connecting with other users, in 2020 alone.
"This partnership is a natural extension of our founding mission to put people at the heart of commerce and allows us to create more engaging, dynamic, and personalized shopping experiences everywhere consumers are," Steven Tristan Young, Poshmark's chief marketing officer.