Pinterest Adds Augmented Reality Feature For Home Decor
Retail Dive | February 1, 2022
Pinterest is transforming itself into a destination for virtual product testing and social commerce. To catalyze more social shopping on its platform, Pinterest debuted its Try On for Home Decor tool, which lets users preview furnishings in their home with augmented reality technology, the social media app.
Using the Pinterest Lens camera, the tool will let users virtually stage their homes with items from retailers such as Walmart, West Elm, Wayfair, Crate and Barrel, and CB2. The company said it is introducing the feature for U.S. users on Android and iOS, and it will make the tool accessible to international users "in the future." Pinterest said that users are five times more likely to buy items featured in Try On-enabled pins than standard pins.
The company's internal data suggests that its users, particularly millennial and Gen Z consumers, are increasingly interested in using the platform for social shopping. Visual searches using the Pinterest Lens camera increased 126% between Q4 2020 and Q4 2021, per company figures. Millennial and Gen Z cosmetic product testing using the try-on for beauty tool increased by 33% and 28%, respectively.